Privacy Policy – 1974 Surfboards

Last updated: May 23, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to 1974 Surfboards.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: Australia (in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles – APPs).
Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to process payments, to handle logistics/shipping, or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to 1974 Surfboards, accessible from https://www.1974surfboards.com/en
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Complete Billing and Shipping Address (State, Suburb, Postcode)

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies: (Session) Administered by Us. These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features, such as secure checkout and account authentication.
Cookies Policy / Notice Acceptance Cookies: (Persistent) Administered by Us. These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies: (Persistent) Administered by Us. These Cookies allow us to remember choices You make when You use the Website, such as remembering your language preference.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the surfboards, items, or services You have purchased.
To contact You: By email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates, orders, or security notifications.
Direct Marketing: To provide You with news, special offers, and general information about other goods, services, and events which we offer, in strict compliance with the Australian Spam Act 2003. You can opt-out at any time.

Sharing and Overseas Disclosure of Your Personal Information

We do not sell, rent, or trade Your personal information. However, We share Your personal information with essential third-party partners to complete your orders, including **payment gateways** (to securely process payments) and **logistics/shipping companies** (to deliver your surfboards).

Overseas Data Transfer: As our primary server infrastructure and data processing partners are located outside of Australia (including the United States, Europe, and Brazil), your personal information will be transferred to and stored on overseas servers. By providing your information, you consent to this disclosure in accordance with Australian Privacy Principle 8.

Retention and Security of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We enforce SSL encryption across our network backed by Cloudflare Enterprise to ensure data safety. However, no method of transmission over the Internet is 100% secure.

Children’s Privacy

Our Service does not knowingly collect personally identifiable information from anyone under the age of 18 without parental consent. If We become aware that We have collected Personal Data from a minor without verification of parental consent, we will take steps to remove that information from Our servers.

Your Rights under Australian Privacy Principles (APPs)

Under the Privacy Act 1988, you have specific rights regarding your personal information:

Right to Access: You have the right to request access to the personal information we hold about you.
Right to Correction: You have the right to request that we correct any inaccurate, outdated, or incomplete personal data.
Complaints: If you believe we have breached the Australian Privacy Principles, you have the right to lodge a complaint with us or directly with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top.